I am very proud to have been part of the team working on this annual campaign during my time at Pivot Communication. In coordination with cycling advocacy leader and nonprofit organization Community Cycles, we helped expand and promote Walk & Bike Month and signature event Bike to Work Day into a month-long celebration of cycling and non-vehicle commuting spanning more than 70 events and involving thousands of community partnerships, sponsors and participants.
Boulder has carefully considered how to accommodate more visitors and residents, while also meeting its longstanding carbon reduction goals. One strategy has been to encourage individuals to use transit, bikes or foot to commute. At the core of this educational push is Bike to Work Day. Our challenge, alongside event coordinator Community Cycles, is to generate excitement and encourage month-long participation each June.
Boulder Walk and Bike Month is about engaging all levels of cyclists and pedestrians, from those who already power themselves to habitual drivers, and spreading the message that walking and cycling are fun, feasible and sustainable transportation modes. Over the course of a month, we promote more than 60 to 100 fun, educational events to encourage cycling and walking. And, by encouraging all participants to register for Bike to Work Day, this annual campaign assists Community Cycles and Boulder transportation planners to acquire data to shape the next generation of Boulder’s transportation infrastructure.
To learn more about the design, PR, marketing, events and more utilized in this campaign, please visit Pivot’s case study.