I worked with Denver-based Iron Will Training to set up an online presence and create a marketing plan in order to promote personal training and a newly launched online coaching service. Dedicated to old-school strength training techniques, lead trainer Brandon Carr has a unique voice and is highly knowledgeable in his field. Working to emphasize his understanding of strength training and nutrition, including his specialties of muscle mass for smaller-framed men and weight-loss for women, we designed and developed a website presence as well as a plan for attracting leads.
Tactics and activities included:
- Web design and copywriting
- Marketing plan creation and implementation
- Email marketing setup and creation of emails
- Consulting for blog strategy and editing posts