As part of the team at Pivot Communication, I worked on the twice-annual “Heads Up: Mind the Crosswalk” campaign for several years, working with the design team on the original campaign in my capacity as project coordinator, and later on with the City of Boulder and Boulder Valley School District as an account-side communications specialist.
In 2012, the City of Boulder released a report revealing that in a 28-month span, more than 500 accidents occurred in the city involving vehicles, pedestrians or cyclists—and 60 percent of them happened at crosswalks. To reach a diverse audience of drivers, cyclists and pedestrians—often with widely divergent ideas of who was the problem, we dug in to find root perceptions and a way to get everyone on the same page.
The city launched the Heads Up Boulder: Mind the Crosswalk campaign throughout the city and district elementary schools. With the help of Pivot, the campaign not only publicized three new crosswalk-related ordinances, it also raised community awareness of crosswalk safety.
To learn more about the tactics I worked on that were used in this campaign, please visit Pivot Communication’s case study.