Caplan & Earnest Law Firm

I served as account coordinator for 40-attorney law firm Caplan and Earnest while at Pivot Communication. Featuring practice areas in education law (with a sub-specialty in special education law), health care law, insurance defense litigation, commercial litigation, estate planning and immigration law, Caplan and Earnest has been a respected presence in Colorado and in Boulder since 1969. We worked together to plan and implement a consistent marketing program that would position attorneys as subject matter experts, promote brand awareness for the firm, and increase opportunities for new business and referrals.

Tactics and activities I was responsible for included:

  • Content strategy, including webinars and blog posts
  • Content creation, from ideation to drafting to publishing
  • Social media strategy across Facebook, Twitter and LinkedIn
  • Marketing event coordination, including conferences and speaking opportunities
  • Email marketing, including legal alerts and monthly newsletters
  • Advertising buy, print and digital
  • Sponsorships and partnerships
  • Website management and SEO, through WordPress